Bonjour Demain

Creating clothes that build connections, that last, that matter, for today and for tomorrow too.

Bonjour Demain, an ethical brand for women

WeDressFair launched its own brand of eco-friendly clothing for women in 2024. A project born from years of listening to and understanding what its community wanted. A project that, after eight years of growing WeDressFair, felt like the obvious next step: crossing over to the other side and creating a brand in its own right. A brand that brings together bold style and high responsible standards.

Bonjour Demain celebrates women

Women's strength, diversity and freedom take centre stage. The women who inspire, build and create, in the spotlight or behind the scenes. Bonjour Demain has imagined fashion that goes with them without defining them, that celebrates them without pinning them down. Fashion designed for the women of today and tomorrow.

Clothes that create a connection

A garment can be much more than a beautiful piece. Sometimes it's a second skin, a touchstone, a story that follows you. Bonjour Demain creates clothes that matter. Pieces you reach for naturally and keep for a long time, because they reflect who you are.

Bonjour Demain explored, almost scientifically, what creates that special bond between a woman and a garment, and set out to test, in real-life conditions, what it could do to spark this emotional durability.

High standards for beauty and craftsmanship

At Bonjour Demain, every choice, material, fit, manufacturing, is guided by the wish to do things right. With high standards, with respect, with purpose. This responsible fashion brand wants to prove that elegance and responsibility aren't at odds. That, on the contrary, they strengthen each other.

Bonjour Demain, a brand with concrete commitments

At Bonjour Demain, every piece is designed to shake things up. Behind the brand's bold style lies a deep ambition: creating desirable fashion without giving up on high ethical and environmental standards.

• Sustainable materials: European linen, organic cotton, recycled fibres. Materials are carefully selected for their low impact and their quality.

• Mindful production: no overproduction and no throwaway collections. Each design is produced in limited quantities to put quality before quantity.

• Emotional durability: beyond hard-wearing materials, we want every garment to mean something. A unique style, a fit that stays with you for a long time, a piece you love to keep.

• Transparency: traceability is part of our commitment. We share where our materials come from and where our pieces are made.
  

• Made in Europe: our partner workshops are based in Portugal. They're family businesses where craftsmanship is valued and working conditions are respected.
• Fair prices: to pay every link in the chain properly.

Discover Bonjour Demain's first collection on WeDressFair: strong, durable and desirable pieces to wear for years.