Ethical fashion shop: our selection of brands and our own sustainable clothing
You choose what you like.
We’ve already taken care of the rest.
Only 5% of brands meet our criteria.
We show you the best ones.
The textile industry can do better. Make better, choose better, last longer. We exist to speed up this transformation, by selecting committed brands and building a wardrobe designed to be kept for a long time.
Clothes you choose for good.
We select the brands, the materials and the ways things are made. So you can focus on what matters most: choosing what you’ll really want to wear.
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We select
We look for brands whose clothes and ways of making them meet our standards.
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We exist in real life
Two shops, in Lyon and Paris, where you can try on, touch and ask your questions.
Our job isn’t to keep putting more and more clothes on the market. It’s to try to put the right ones out there.
// Stay in the loop
News when we actually have some.
The pieces on their way, what they’re worth, and how to wear them for years. A letter now and then, never just for the sake of it.
