// Our (humble) take
Our take on brands
What we think of the brands we don’t sell
People ask us about brands every day, and a fine promise can also be greenwashing. We look for what can be checked, lay it out, and say where it falls short. Just the facts, nothing but the facts.
// 23 brands reviewed
1083
1083: eco-friendly Made in France?
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American Vintage
Is American Vintage an eco-friendly brand?
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Asphalte
Asphalte: is the brand really sustainable?
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Balzac Paris
Balzac Paris, an ethical fashion brand? Is that really the case?
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Bonobo
Does the INSTINCT capsule collection reflect Bonobo's commitment?
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Carhartt
Carhartt: an eco-responsible commitment?
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Des Petits Hauts
Does Des Petits Hauts really make life prettier?
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EKYOG
EKYOG, the first eco-responsible brand: fact or fiction?
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Faguo
Faguo, the brand that plants trees: is it really eco-friendly?
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Lacoste
Does Lacoste really make its products in France?
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Levi's
Is Levi's an eco-friendly brand?
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Maison Standards
Is Maison Standards really an eco-responsible brand?
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Monki
Does Monki really care about the planet?
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Nu-in
Our opinion on Nu-in's eco-friendly approach
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Octobre Editions
Octobre Editions: a brand committed to ethical fashion?
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Petit Bateau
Petit Bateau: a truly ethical brand?
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Picture Organic Clothing
Picture Organic Clothing: is this outdoor brand really responsible?
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Rouje Paris
Rouje Paris, an ethical brand?
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Sessùn
Sessùn: a committed brand?
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Sézane
Is Sézane committed to ethical fashion?
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The Kooples
The Kooples: a committed brand?
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Two thirds
Two thirds champions ocean protection, but does it really?
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Uniqlo
Uniqlo: really committed to eco-friendly fashion?
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How we judge a brand
The same three pillars as for the brands we sell: respect for people, care for the planet, integrity of approach. And the evidence that goes with them, or the lack of it.
