Thinking Mu

"We don't play with FairTrade but with our designs we definitely do."

Thinking Mu, an ethical clothing brand for women and men

Thinking Mu is a Spanish ethical fashion brand founded in 2010, offering a young, eco-friendly wardrobe with a quirky spirit. The fits are relaxed and the prints plentiful. The brand firmly stands up for the beauty of nature and uses only sustainable raw materials. Thinking Mu clothes are made in responsible factories that protect their workers. The brand's ambition (which we share) is for this model to become the norm rather than the exception.

The environmental commitments of Thinking Mu clothing

GOTS-certified organic cotton, hemp, tencel, banana fibres and even dried flowers! Natural materials take centre stage at Thinking Mu. And when there's no natural alternative, the brand uses recycled plastic bottles (PET). Finally, all Thinking Mu leathers are vegetable-tanned: a flawless record.

The ethical fashion brand acts on 3 levers:

• Reducing its impact, notably by using hemp, a plant that repairs the damage caused by human activity by absorbing 4 times more CO2 than trees.
• Regenerating by working with their community, on projects committed to regeneration and balance.
• Raising awareness by being transparent itself: the ethical brand includes a label with a QR code on all its clothes so you can trace their story and measure their environmental and social footprint.

The ethical commitments of the Thinking Mu brand

Since the brand was founded, it has worked with the same Indian workshops. By building a long-term partnership, the Thinking Mu team makes sure its presence benefits the community's economic development and that the workers are happy and safe.

Through its Indian partners, the Thinking Mu clothing brand helps preserve the country's historic craftsmanship, such as screen printing and hand embroidery. Every eco-friendly piece for women and men is designed with respect for people and the environment. Thinking Mu is an ethical brand that is transparent about its manufacturing processes and where its materials come from.

Thinking Mu's quirky clothes

Thinking Mu brings a breath of fresh air to the world of eco-friendly fashion. Their collection is a true ode to originality and comfort, skilfully blending modern and timeless fits. Every ethical piece for men and women is designed to tell a story, one of a deep commitment to the environment and ethics. The designs range from laid-back to understated elegance, with a colour palette going from clean shades to brighter, bolder pops. The shapes vary, so everyone can find their own way of expressing themselves, whether through a perfectly cut basic organic t-shirt, a flowing eco-friendly skirt or ethical trousers that combine comfort and style. With the ethical fashion brand Thinking Mu, you don't just wrap yourself in soft, responsible materials, you also help change fashion towards ethical and eco-friendly fashion.

If you'd like to find Thinking Mu in store, you can! Discover our ethical fashion shops offering a wide selection of Thinking Mu in Paris and Thinking Mu in Lyon.

Interested in eco-friendly fashion? Read our article "25 ethical brands for an eco-friendly wardrobe".