Genuins

Ethical brand of sustainable, comfortable shoes

Genuins is a young, 100% Spanish brand specialising in making quality shoes. With a strong family heritage and expertise in the field, bringing together experience, fashion AND the environment came quite naturally. Today, Genuins products are known for their quality, their materials and their innovations for ever more comfort.

Genuins shoes' environmental commitments

What really sets the brand apart is its factories and production methods. Genuins has its own manufacturing premises, and everything is centralised in one place, in Elche, Spain. It's a real guarantee of quality and sustainability, giving them full control over the production chain and also limiting any pollution caused by transport.

Beyond how comfortable its shoes are, Genuins has managed to develop an anatomical sole (which adapts to everyone's foot shape) that is sustainable and organic, made from cork. This lets them offer products guaranteed 80% free of animal materials (PETA certified vegan). They also work with other sustainable materials such as recycled cork, recycled polyester, PET felt made from recycled bottles and certified leather.

The brand's ethical commitments

By choosing to centralise its factories in Spain, Genuins also guarantees healthy working conditions and the wellbeing of its employees. SMETA certified, Genuins advocates fair wages and is committed to fighting gender-based discrimination.