The brand

Reset Priority

Reset Priority makes women's swimwear with a graphic, bold look and daring cuts. With small-scale workshops and recycled materials, the Barcelona brand is built around ethical and ecological commitments.

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Reset Priority at WeDressFair

"Rethink your priorities."

Reset Priority, ethical swimwear brand for women

The Reset Priority story began in 2013 in Barcelona with the aim to create an eco-friendly swimwear range that takes nothing from nature. The recycled materials are carefully selected and production takes place close to the design studio, in small workshops in Catalonia.

When it comes to design, Reset Priority's ethical swimsuits stand out. The backs are detailed, and the vintage cuts pair perfectly with innovative, modern technical materials.

Ester, creative director of Reset Priority.

The ecological commitments of Reset Priority swimwear

Reset Priority chooses ECONYL® as the material for its swimwear. This Italian fabric is made from regenerated nylon, mainly from pre- and post-consumer waste.

All the materials the brand uses are Oeko-Tex 100 certified. This label certifies that no toxic substances are present in the swimwear, to protect your skin and water quality.

The ethical commitments of the Reset Priority brand

Reset Priority swimwear is made in small workshops in Catalonia to keep transport to a minimum. Close to its production sites, the eco-friendly brand visits them regularly and has built a lasting relationship.