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What is in-conversion cotton?

In-conversion cotton is a programme developed by the brand Patagonia to support farmers moving from conventional to organic cotton. So-called "in-conversion" cotton is grown to organic standards but is not yet certified.

Photo of In-conversion cotton

In-conversion cotton is a programme developed by the brand Patagonia to support farmers moving from conventional to organic cotton. So-called "in-conversion" cotton is grown to organic standards but is not yet certified. Using in-conversion cotton supports farmers during their transition from conventional to certified organic farming, a process that takes three years, and helps increase the global supply of organic cotton.

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