// Our (humble) take
Our take on Des Petits Hauts’s ethical and sustainable approach
// How we went about it
We look at a brand’s sustainable and ethical approach based on the information available. For this review we put ourselves in a customer’s shoes, relying on public information: what the brand publishes on its website and social media, and what third-party partners publish when the brand cites them.
We don’t claim to hold the truth.
// In short
🤝 On the social side, Des Petits Hauts seems to be committed to transparency, listing the countries where its products are made. Still, the brand could go further by publishing the exact locations and audits of its factories and by working towards certification.
⚖️ In terms of business practices, Des Petits hauts does not seem particularly committed to eco-friendly, more mindful fashion.
01
Des Petits Hauts’s environmental approach
| Eco-friendly materials | Non eco-friendly materials |
| Organic cotton | Nylon |
| Vegetable-tanned leather | Polyester |
| Eco-Galalithe | Polyethylene |
| Linen | Polyurethane |
| Ramie | Wool |
| Lyocell - Tencel | Silk |
| Modal | Superkid mohair |
| Viscose | |
| Acrylic | |
| Kid mohair | |
| Baby alpaca | |
| Cashmere | |
| Cotton | |
| Leather | |
| Merino wool |
Percentage of eco-friendly products
Information published by Des Petits Hauts:
Among the main eco-friendly materials used by the brand are linen, Tencel® and vegetable-tanned leather.
💬 Our view:
🔴 Although the brand uses eco-friendly materials in its products, the vast majority of its clothes seem to contain materials that are not considered eco-friendly.
Approach to environmental labels
Information published by Des Petits Hauts:
The brand does not seem to mention any label for its materials. It talks about "organic cotton" without giving any explanation or label.
In autumn 2019, the brand worked with Fairly Made, an eco-friendly sourcing company. On this occasion, Des Petits Hauts launched an eco-friendly capsule collection: “reduced environmental impact”, “product traceability from A to Z”, “selected and assessed partners (farmers, spinners, weavers, workshops) who help improve the living and working conditions of their employees”. The aim is clear: it is a first step for Des Petits Hauts towards a more eco-friendly approach.
In an interview with Fashion Network in September 2019, Vanessa Sanchez, the brand's co-founder, confirmed this: “The idea is for it to become more and more significant in our collections. [...] The work we did with Fairly Made made us even more demanding of our long-standing suppliers (in Eastern Europe, China and Portugal, editor's note), and led us to review with them where they stand on sustainability and ethics, and to make them aware that our requirements on these issues are growing”.
💬 Our view:
✅ Des Petits Hauts shows some willingness to move towards more responsible fashion.
🔴 However, since the collaboration with Fairly Made in 2019, the brand still seems to use mostly non eco-friendly materials and does not seem to use certified materials.
Other eco-friendly initiatives
Information published by Des Petits Hauts:
The brand gives no information.
Support for environmental NGOs or charities
Information published by Des Petits Hauts:
In February 2020, Des Petits Hauts teamed up with RecycLivre, a website that sells and collects second-hand books and works to build solidarity between its customers and disadvantaged communities. On this occasion, book-sharing boxes were set up in the brand's shops and a free bookmark was given away.
💬 Our view:
✅ Even though it is not linked to the brand's core business, this initiative gives books more value and cuts down on waste.
R&D efforts and laboratory testing
Information published by Des Petits Hauts:
The brand gives no information.
03
Des Petits Hauts’s commercial approach
Sales and marketing
Information published by Des Petits Hauts:
The brand seems to take a very conventional approach to sales, with promotions and sales periods.
💬 Our opinion:
🔴 The brand does not yet seem committed to a slower approach, with mindful buying and selling and messaging focused on quality rather than price.
Raising awareness and educating about overconsumption
Information published by Des Petits Hauts:
Des Petits Hauts gives a few tips on caring for your clothes.
💬 Our opinion:
🔴 Des Petits Hauts does not seem particularly committed to raising awareness of the issues linked to overconsumption.
This article was written by: Anna Demont, Beryl Tirali and Marie Nguyen.