Colorful Standard

"Responsible basics."

Colorful Standard, ethical clothing brand for women and men

Founded in 2017 in Copenhagen by Tue Deleuran, Colorful Standard offers a wardrobe of carefully cut pieces, rich in colours that look like a colour chart. The Danish brand respects the environment by choosing natural materials such as organic cotton or recycled merino wool.

Colorful Standard's environmental commitments

Colorful Standard only uses organic cotton and recycled merino wool (certified Global Recycled Standard).

All Colorful Standard clothes are made in Portugal and shipped directly from the factory, to reduce the environmental impact of transport.

The dyes used for the clothes carry the Oeko-Tex label, which means they are certified free from chemicals. Eco-friendly dyes don't pollute their surroundings, and they protect the health of the people who handle them.

Colorful Standard's ethical commitments

Colorful Standard pieces are made entirely in Portugal, in the same factory for years. The eco-responsible fashion brand is fully transparent about its manufacturing conditions, which comply with European regulations. In full transparency, the factory's address is even shared, and it is open to the public for random visits.

Colorful Standard, colourful eco-responsible basics

The ethical clothing brand Colorful Standard offers a whole colourful wardrobe for men and women. Their collection of organic cotton basics comes in more than fifty colours. Their clothes let you build a sustainable wardrobe. With Colorful Standard t-shirts, you can liven up any outfit by pairing a colourful red, yellow or blue top with jeans. Colorful Standard t-shirts come in several fits, long or short sleeved, for men and women, and most recently in an oversized fit. For a 100% organic cotton look, the sportswear range offers joggers and Colorful Standard hoodies, perfect for chilling in sportswear. For summer, there's a whole range of shorts in black, ecru, blue or purple. Colorful Standard sweatshirts for women and men go with all your outfits: they're a basic for every wardrobe. The crew neck sweatshirt comes in every colour, in different shades of grey, snow melange, heather grey, and also in pink, khaki or blue. The brand recently released an oversized sweatshirt and a unisex zip-neck sweatshirt. The hooded sweatshirts, or hoodies, are ultra comfortable with a super soft brushed fleece lining, and come with or without a zip. The brand offers a wide choice: you'll also find Colorful Standard underwear, socks in every colour and organic cotton boxers. For winter, there's a whole range of clothes in recycled merino wool, which keeps you warmer than cotton: Colorful Standard wool jumpers, as well as socks and winter accessories, scarves and Colorful Standard beanies.

WeDressFair selects brands according to a strict charter, so feel free to discover other brands of eco-responsible clothing for men and ethical clothing for women.