Dedicated

Dedicated, ethical clothing brand for women, men and children

Dedicated is a Swedish brand founded in 2012 in Stockholm. It started with a clear goal in mind: to create a brand that truly cares about its environmental impact. It wanted to prove that fashion can be done differently, ethically and responsibly, without using toxic components.

Today, Dedicated shakes up eco-friendly fashion with colourful graphic pieces, without compromising on style or commitment. It collaborates with artists, illustrators and photographers, allowing it to offer unique, ever-changing collections.

Dedicated's environmental commitments

To reflect its values in the composition of its clothes, Dedicated only works with sustainable, certified materials. From the very start, they committed to using Fairtrade-certified and GOTS organic cotton. Little by little, they expanded their range of materials, innovating and offering new types of products. The puffer jackets are made of recycled polyester, the shirts and dresses of Tencel, the coats of recycled wool… The brand shows that it is possible to break away from the codes of the textile industry and fast fashion.

Dedicated relies on 3 criteria to make it a truly sustainable brand that fights greenwashing every day: understanding demand as closely as possible to avoid overproduction and textile waste, making clothes designed to last, and being transparent. Every step of a product's production can be traced, to ensure decent manufacturing conditions and practices.

Dedicated's ethical commitments

For the ethical clothing brand Dedicated, long-term partnerships are essential because they encourage innovation and allow for constant improvement in employees' working conditions. This lets them support the local economy and build a real relationship of trust.

All their partners are listed on their website and all of them are certified. GOTS, Fairtrade, SMETA, SA8000… Each of these labels has its own focus, but they all check strict social criteria. This guarantees safe working conditions, no discrimination, no forced labour, no child labour…