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The brand

La Vie est Belt

A French ethical fashion brand founded in 2017, La Vie est Belt specialises in belts and accessories made from recycled materials. All its products are made in Hauts de France by people with disabilities.

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La Vie est Belt at WeDressFair

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La Vie est Belt is a French brand from the north of France that gives worn-out bike tyres a new lease of life. And that's not all: it also reuses fire hoses, car tyres and second-hand sheets. What for? La Vie est Belt turns them into practical, well-designed everyday objects, and belts remain their speciality. In this way, they put their creativity to work for the positive, circular economy.

Hubert, Robin, Mathilde and Helene: the La vie est Belt team on an adventure!
Hubert, Robin, Mathilde and Helene: the La vie est Belt team on an adventure!

Environmental commitments of La Vie est Belt belts and accessories

Over 10 million bike tyres are burnt every year in Europe. At La Vie est Belt, this waste is their raw material. This reduces the pollution caused by burning them and creates new objects without using new resources.

What's more, the whole production chain is less than 200 km from their offices in Roubaix: it's hard to get more local.

No collections, no fashion trends: the products are designed to last and to be useful.

The La Vie est Belt brand's ethical commitments

La Vie est Belt's mission is to promote local jobs and skills. Through their partner workshops, which employ people with disabilities, they want to raise awareness of social and solidarity-based inclusion. With a transparent approach to communication, nothing is hidden from the consumer, whether it's their production methods, their suppliers, or their successes and difficulties.

Listening to their customers' feedback, they constantly improve their products to make them ever more durable!