// The women's jeans guide

The Right
Jeans.

Finding jeans that really fit is hard enough already. So you shouldn’t have to investigate how they’re made as well.

We’ve brought all our choices together here: the brands we picked, what we really look at when selecting them, the cuts we love and our tips for finding the right size.

The goal: to find jeans you're proud of and really want to wear. Often.

// Our selection

How we choose
our jeans.

Jeans seem simple.
Cotton, blue fabric, a few seams.

In reality, between growing the cotton, the fabric composition, dyeing, washing, treatments and sewing, a lot happens before they reach your wardrobe.

So to choose the jeans we offer you, we look at all of that. Not just the “organic cotton” label.

The perfect pair of jeans probably doesn't exist. Our job is to make the best possible choices, one criterion at a time.

90%

Minimum share of eco-friendly materials
in every pair of jeans we select.

And this is only the start of our work.

The material: not all cotton is equal.

Jeans are mostly made of cotton. In conventional fashion, this cotton may be grown with synthetic pesticides and fertilisers and use a lot of resources.

So we favour organic cotton, recycled cotton and certain alternative fibres when they offer a real benefit.

Organic cotton: We improve the way a new fibre is produced.
Recycled cotton: We reuse material that already exists and reduce the need for new virgin fibres.

The two aren't necessarily at odds. For example, a denim can combine recycled and organic cotton to get enough recycled material while keeping the fabric hard-wearing.

Cotton being harvested in a field — It all starts in a field.

Recycle more, yes. But not if the jeans become so fragile they need replacing twice as fast.

100% cotton… or a little stretch?

On paper, we really like 100% cotton jeans. The fewer fibres are blended, the easier the material generally is to recycle at the end of its life. Rigid cotton also makes for sturdy fabrics that age beautifully over time.

But there's another fairly important factor: some cuts and some body shapes need a little stretch to be truly comfortable. So we also offer some jeans with a small proportion of elastane.

100% cotton

easier at end of life
often sturdy fabric
lovely patina

With a little elastane

more comfort
more choice of cuts
may suit some body shapes better

Our rule isn't "zero elastane at all costs". It's: no elastane when we can do without it, and only when it really adds something to the garment.

The best jeans on paper aren't necessarily the ones you'll wear the most. And how long you wear them remains one of the most important factors.

You still need to be able to get into your jeans.

Everything it takes to make blue.

Raw jeans don't turn blue, faded or worn-in by themselves. Before they reach your wardrobe, the denim may go through dyeing, washing, fading, softening, distressing and finishing treatments.

In conventional manufacturing, these steps can use a lot of water and many chemicals. At WeDressFair, we look in particular at:

the dyeing processes used
restricted or banned chemicals
washing and finishing techniques
wastewater treatment
the workshops' certifications and commitments

Changing the cotton matters. Not undoing all that effort during dyeing and fading matters just as much.

Folded raw denim jeans, pocket and topstitching visible — Behind every colour, manufacturing choices.

The more lived-in a pair of jeans looks before it reaches you, the more work it has usually taken.

Where are the jeans made? And above all: how?

The country of manufacture matters. But an address on a map isn't enough to guarantee good working conditions. Jeans made in Europe aren't automatically perfect. Jeans made further away aren't automatically bad.

So we want to know:

which factory the jeans are made in
what labour rules apply there
whether the workshops are audited or certified
whether the brand knows its suppliers
how far back it can trace its production chain

Garment workshop: a tailor working on denim fabric — An address tells you nothing about the workshop.

For us, transparency matters almost as much as location.

There's no miracle solution.

A pair of 100% organic cotton jeans can be an excellent choice.

So can a pair containing lots of recycled cotton.

And jeans with a little elastane may make more sense if they fit you much better and you'll wear them for five years.

Our job is to weigh up all these criteria without ever going below our minimum standard: 90% eco-responsible materials. Above all, it's to select jeans we think are beautiful, comfortable and durable enough that you'll want to keep them.

You choose the pair you like.
We've already taken care of the rest.

Read our selection charter

// Cuts

Which cut should you choose?

There's no such thing as jeans “made for” a body shape. What there is: cuts you feel more or less comfortable in, and volumes you enjoy wearing more or less.

What do you love in a pair of jeans?

Start with what you love wearing, or what bothers you about your current jeans.

Do you often find jeans too tight when you sit down? 01 ＋

Check the size and the rise.

Look at where the waistband feels tight on the jeans you own now. To choose your next pair, check the size and rise shown on the product page. Changing cut isn’t always enough: use its size guide and our tips.

Choosing the right size

Do you like to feel comfortable around the thighs and hips? 02 ＋

Room up top, different shapes below.

Take a look at wide leg and barrel cuts: wide leg stays roomy all the way down; barrel shapes a rounded leg that narrows at the ankle.

See wide leg jeans

See balloon jeans

Do you like jeans that narrow towards the ankle? 03 ＋

A leg that gradually narrows.

Mom jeans combine a high waist with a leg that gradually narrows. For a fuller, rounder shape, take a look at barrel too.

See mom jeans

See balloon jeans

Straight

A straight leg, more or less fitted depending on the style. A simple line, easy to pair with the clothes you already love.

See straight jeans

Wide leg

Roomy all the way down the leg. For those who like to feel space around them and enjoy wearing volume.

See wide leg jeans

Mom

A high waist and a leg that tapers towards the ankle. Everyday jeans we love for their retro look.

See mom jeans

Barrel

A wide, rounded leg that narrows at the ankle. Full of character, even in the simplest outfit.

See balloon jeans

Don't rule out a cut because of your size or body shape.

The right jeans are, above all, the ones you feel good in standing, sitting and moving, and want to put on again the next day.

// Our brands

Our jeans brands

Repairing and recirculating at Nudie Jeans, working with recycled cotton at MUD Jeans: each brand brings its own approach. Here are the ones in our women's selection.

← How we choose our brands

Lifespan · repair

Nudie Jeans

The lifespan obsessives

At Nudie Jeans, the idea isn’t just to make new jeans better.

The brand also works on everything that happens after purchase: care, repair, second hand and extending lifespan.

It’s a brand that believes jeans with holes in them aren’t necessarily finished.

At Nudie, worn-out jeans aren’t necessarily finished jeans. And of course, we love that.

See Nudie Jeans jeans

Denim expertise · experimentation

Kings of Indigo

The denim specialists who love to experiment

Kings of Indigo is first and foremost a jeans specialist.

And that matters in our selection too.

Because good jeans need more than good technical specs.

They need beautiful fabric and a good cut, they have to age well and make you want to wear them again and again.

The brand combines this denim expertise with serious work on materials and manufacturing processes.

Because really well-made jeans you don’t enjoy wearing aren’t worth much in the end.

See Kings of Indigo jeans

Dyes & processes

Armedangels

The ones who decided to detox jeans

Changing the raw material isn’t enough.

Much of the impact of jeans comes afterwards, during dyeing, washing and finishing.

With its work on DetoxDenim, Armedangels looks at the entire denim production chain.

Better cotton is good. Not drowning it afterwards in highly polluting processes is even better.

See Armedangels jeans

Circularity · recycled cotton

Mud Jeans

The ones taking circularity really far

MUD Jeans tackled a fairly simple question:

Why keep making jeans only from new materials when so much denim has already been produced?

So the brand works hard on incorporating recycled cotton, especially from old clothes.

The challenge is then finding the right balance between the amount of recycled material and the strength of the new fabric.

Making new jeans partly from the ones we’ve already made.

See Mud Jeans jeans

Fabric · composition · cut

Nitah

Beautiful fabrics, good cuts, as few blends as possible

At Nitah, the appeal also lies in the product itself: the quality of the fabrics, the cuts and how the jeans will change over time.

Depending on the style, the brand uses fabrics with little or no elastane.

It’s another way of approaching durability: making simple, sturdy jeans that are cut well enough for you to want to keep them.

Good fabric, few blends and, above all, a cut you’ll want to wear again.

See Nitah jeans

Organic cotton · transparency

Kuyichi

The pioneers of organic cotton denim

Kuyichi is one of the brands that have long been working to change the way denim is made.

The brand was one of the first to develop organic cotton jeans and has since made a fairly radical choice: no longer using conventional cotton. Depending on the style, it works with organic, recycled, regenerative or in-conversion cotton.

But what we also like about Kuyichi is that the work doesn’t stop at the material. The brand publishes its suppliers, monitors production conditions and also works on the washing and finishing processes for its jeans.

Changing the cotton was the starting point. They kept looking at everything that came after.

See Kuyichi jeans

// Size and comfort

How do you choose your jeans size?

Spotted a pair of jeans, but the W and L sizes leave you puzzled? They let you choose your waist size and leg length separately.

What do W and L mean?

W: Waist: the waist measurement.
L: Length: the leg length.
Measured on the inside, from the crotch to the bottom of the leg.

Which W size should you choose?

Know your French size? Here are a few equivalents to get you started. They're only a guide: the brand, cut and material can change how they feel.

US to French equivalents, Women sizes
Jeans size (US)	French size
W24	34
W25	34 / 36
W26	36
W27	36 / 38
W28	38
W29	38 / 40
W30	40
W31	40 / 42
W32	42
W33	42 / 44
W34	44
W35	44 / 46
W36	46
W37	46 / 48
W38	48

The catalogue groups some W sizes together. Click "See", then choose your exact size on the jeans' product page.

Your starting point: a pair of jeans that already fits you. On the product page, open "Choosing the right size" and follow the method shown to compare measurements.

Which L length should you choose?

The L length is measured from the crotch to the bottom of the leg. These guidelines give you a first length to try for jeans that reach the ankle.

Lengths, starting points

Your height	Length to try
Up to around 1.60 m	L28
Around 1.60 to 1.70 m	L30
Around 1.70 to 1.80 m	L32
Over 1.80 m	L34

Are you about 1,65 m tall?
A length of L30 can be a starting point for jeans that reach the ankle.

Two people of the same height can have different leg lengths. Compare the inside leg with that of a pair of jeans whose drape you already like.

The look matters too: shorter to show off your shoes, longer to fall or break slightly over them. Check the length worn by the model when it's shown.

// Care

So you can keep wearing them for years.

Jeans you love deserve looking after. A few habits worth keeping, always following the instructions for your pair.

Wash them when they need it

Your jeans don't always need a machine wash after every wear. Between washes, air them out. How often you wash them depends on your days and their condition.

A small stain doesn't always call for the machine: try spot cleaning by gently dabbing with a damp cloth, without rubbing the fabric hard.

Go gently in the machine

Empty the pockets, turn your jeans inside out and avoid overloading the drum. Stick to the load recommended for the programme you choose.

For jeans that aren't very dirty, 30°C may be enough if the label allows it. Choose a colour-safe detergent without bleaching agents, and a gentle spin.

When the cycle ends, take them out

Unfold your jeans and hang them up to air dry. Leaving them damp and crumpled in the machine can cause marks, especially on dark denim.

Air drying is best. A delicate programme doesn't make a tumble dryer suitable for all jeans: check whether the label allows it.

First signs of wear? Now's the time to act.

Fabric wearing thin at the crotch, a tired knee, a seam coming apart: ask an alterations workshop for advice. And if there's already a hole, a repair is often still possible.

My raw jeans are losing colour: is this normal? ＋

Indigo-dyed raw denim can transfer colour when it rubs against things, especially at first. Take care with light-coloured shoes, bags and seats, and follow the advice for your pair.

Waiting several months before the first wash is a way to build fades suggested for some raw jeans, not a rule for all jeans. Wash yours when they need it.

How can I limit white marks when washing? ＋

Rubbing along the folds can leave marks, especially on dark jeans. Wash them inside out, choose a gentle spin and take your jeans out of the machine quickly to unfold and hang them up. Avoid detergents with bleaching agents and follow the brand's advice.

What if I want to iron them? ＋

Only iron them if you want to and if the label allows it. Iron them inside out, at the temperature given for your pair, to limit shiny marks. Cotton content alone isn't a reason to use a very hot iron: the other fibres and finishes matter too.